Acceptance of WeChat Pay among Consumers in Malaysia
Chua Jia Jia, Annie
Wang Pei Ling
Faculty of Business, Communication, and Law, INTI
International University, Nilai, Negeri Sembilan, Malaysia.
Corresponding authors: annie.wang@newinti.edu.my, chuajiajia_91@hotmail.com
Abstract:WeChat,
the most popular social media application in China, had recently launched its
integrated mobile payment feature, WeChat Pay, in Malaysia. With the
advancement of technology, mobile payment potentially become a replacement to
cash, cheques, credit cards and debit cards. However, Bank Negara Malaysia
reported that, in 2017, the mobile payment transaction value per capita is only
RM0.50 which is far lesser than cash transaction at RM2,881.40 per capita.
Therefore, this study intends to determine the acceptance of WeChat Pay, and
identify the factors influencing the acceptance among consumers in Malaysia.
The findings show that, perceived ease of use, perceived usefulness and
perceived risk have a significant relationship with the acceptance of WeChat
Pay among consumers in Malaysia. Keywords: Mobile Payment Acceptance,
WeChat Pay, Perceived Ease of Use, Perceived Usefulness, Perceived Risk
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